Guides
Plain-language guides for small teams shipping games. Each one comes with a free tool that does the busywork.
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COPPA and GDPR for indie games: where to start
What COPPA and GDPR mean for a small studio, how to decide who your game is for, and the steps to take before launch.
Goes with the COPPA and GDPR checklist
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Steam and itch.io store page checklist for indie games
Image sizes, the short description, the trailer, tags, and wishlists, in the order they matter.
Goes with the Store page readiness checker
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ESRB, PEGI and USK age ratings for indie games
How ratings work, who needs one, and how to prepare honest answers before you fill in a questionnaire.
Goes with the Age rating helper
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How to make an indie game press kit that gets used
What streamers and journalists look for, what to include, and how to keep it to one easy link.
Goes with the Press kit generator
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What to put in a privacy policy for your indie game
The sections a game privacy policy needs, how to keep it honest, and where to link it.
Goes with the COPPA and GDPR checklist
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Cookie consent for web and HTML5 games
What counts as a cookie, what needs consent, and how to check what your game page really loads.
Goes with the COPPA and GDPR checklist
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Disclosing AI-generated content on Steam and itch.io
Which AI use to disclose, how to word it, and the records worth keeping.
Goes with the Store page readiness checker
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How to write a devlog that keeps people following
What to post, how often, and how to turn readers into wishlists and followers.
Goes with the Store page readiness checker
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How to prepare your game page for indiedev.games
The text, the four kinds of pictures, the zip, and how to use an AI assistant to draft it without promising what the game cannot do.
Goes with the Age rating helper