Store page readiness checker

See how ready your Steam or itch.io page is before you submit it. Check your image sizes, tick off the rest, and get a score plus a to-do list.

Check the current rules. Store requirements change. Sizes and limits here are the commonly published ones as of Nov 2, 2026. Confirm them in Steamworks or on itch.io before you rely on them. Passing this checker does not guarantee approval.

itch.io theme colors

Enter the colors from your itch.io theme editor (like #281e1e) to check that your text and links are easy to read.

BG 2

Text

Link

Image size checker

Choose your store images. We read their sizes in your browser. Nothing is uploaded.

Store art

Your art is the first thing players see. Drop your images in the size checker above and these tick themselves.

Text and discovery

Short, clear words that say what the game is in the first two seconds.

Short description written (Steam allows up to 300 characters) It appears in search and on hover. Say the genre, the hook, and what the player does. Use the box above to check the length. Required
The first sentence says what kind of game it is and why it is different Most players read one line. "A cozy farming game where your crops fight back" beats "An epic adventure". Recommended
Long description with a short feature list, screenshots or GIFs between sections Break up walls of text. Put the strongest features first. Recommended
At least 5 accurate tags and genres chosen Tags decide which players see your game. Use real ones. Misleading tags lead to bad reviews. Enter the number you picked above. Recommended
Supported languages listed accurately Players filter by language. Do not list a language you have not actually shipped. Recommended
System requirements filled in (minimum and recommended) Missing requirements cause refunds and bad reviews. Recommended
Everything proofread by someone who did not write it Typos on a store page hurt trust faster than almost anything else. Recommended

Trailer and media

A good trailer is often the biggest single lift to wishlists.

A trailer is uploaded (or a gameplay video on itch.io) Pages with a trailer generally convert better than pages without one. Recommended
It shows real gameplay in the first 10 to 15 seconds Players skip long logo intros. Show the game right away. Recommended
It is short (aim for roughly one to two minutes) and ends on a clear call to action End with the name, platform, release date or "Wishlist now". Nice to have
It works with the sound off (captions or on-screen text) Many people watch without sound. Nice to have
It is exported at 1080p or higher, with no placeholder art Check Steamworks for the current video requirements. Nice to have

Wishlists and marketing

Get people to follow the game before it launches.

Your "Coming soon" page is submitted for review and goes public well before release Steam reviews the page and requires it to be public for a minimum time before launch. Check Steamworks for the current rule, and publish early to collect wishlists. Required
A clear "Wishlist" or "Follow" call to action in the trailer end card, on your website, and on social posts Tell people what to do. Link straight to the store page. Recommended
A release date or release window is set A date gives people a reason to come back. A vague "TBA" is easy to forget. Recommended
Links to your Discord, social accounts, or devlog on the page Gives interested players a place to stay in touch. Nice to have
A mailing list or "follow the dev" link An email list is a channel you own, whatever happens to a platform. Nice to have
A press kit page with logo, screenshots, trailer, and a fact sheet Makes it easy for streamers and journalists to cover you. A press kit generator is coming soon here. Nice to have

Ratings, disclosures, and legal

Boring, but a wrong answer can get your page held back.

Content and age-rating questionnaires answered honestly and kept in sync with the game Platforms use these to decide who can see and buy the game. Update them if content changes. Required
AI-generated content disclosed where Steam asks for it Steam asks developers to describe AI use in the game or its marketing. Check the current Steamworks rules. Required
Privacy policy linked if the game collects any data (see our COPPA and GDPR checklist) Accounts, analytics, crash reports, and online features all count. Recommended
You have the rights to all art, music, fonts, and code you ship, and you keep the licenses Takedowns near launch are painful. Recommended

itch.io page setup

Things specific to publishing on itch.io.

Builds uploaded for every platform you list, tested by downloading them fresh Tick the right platform tags and mark the right file as the main download. Required
Pricing and payment options set the way you want (free, paid, name your own price) Check your payout settings before you launch a paid page. Required
If it is a web game, the embedded version runs well in the page Test on a few browsers and on a phone. Nice to have
A first devlog post to give followers something to read Devlogs feed followers' feeds and keep the page active. Nice to have

itch.io page theme

The itch.io theme editor lets you set colors, text, layout, and images. Enter your colors in the box above to check readability.

Text color is easy to read on both BG and BG 2 (contrast ratio of at least 4.5 : 1) Low-contrast text is the most common problem on themed pages. The checker above calculates the ratio for you. Recommended
Link color stands out from the background (at least 4.5 : 1) Links need to look clickable, including your download buttons and your other pages. Recommended
Font and text size chosen for reading (Theme editor > Text), with a plain font for long descriptions Decorative fonts are fine for the banner. Use a simple one for paragraphs and a size that does not make people squint. Nice to have
Screenshot layout checked (Theme editor > Layout > Screenshots) Try the options. Some layouts show more of your screenshots without scrolling. Nice to have
Theme saved, then previewed logged out, on desktop and on a phone Your own browser can look different from what visitors see. Check the banner, colors, and embed on both. Recommended

Your answers are saved only in this browser. Images are read locally and never uploaded. For privacy and age-rating questions, see our COPPA and GDPR checklist and content policy.